Datafastlane , Your Product Transparency Architect

Are you ready for the new frontier of the data economy and sustainable supply chains ?

How to bring your product transparency alive in agrifood, wood, textile, leather, personal care... value chains?

WHAT IS PRODUCT TRANSPARENCY?

Every product has

• an origin, a journey

• multiple quality attributes

• an impact on the planet and health

Making this information visible to the customer/consumer offers new channels to gain more customer trust and loyalty

Sharing data in your value chain can make value chains more efficient and sustainable

A longer chain can be made as transparent as a short chain

Consumers want you to be transparent with other people. They expect you to be open with what you do, but the average consumer doesn’t want to read the report and go through the data. They are looking for a shorthand for transparency, like the farmer’s name on the apple, that demonstrates your openness.”

Mike Barry, Director of Sustainable Business, Marks & Spencer

WHY PRODUCT TRANSPARENCY

More consumer trust and loyalty

More perceived product value

More employee job satisfaction

More efficient supply chains & auditing

Less waste of natural resources

Detect or prevent fraud

Deliver proof of sustainability

Develop sustainability score

Support circular economy initiatives

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DATA IS THE NEW SOIL

Product transparency is achieved by combining available data in your business ecosystem on trusted data platforms

DataFastlane wants to make data work
to make your product and sustainability strategy successful

DataFastlane combines technology, data, supply chain and ecosystem power with

one goal: to make your business thrive
economically and ecologically

Ann Lambrecht, DataFastlane

WHAT WE DO

"Consumers today - mainly early adopters - are looking at what and who is behind: how is it made and what's in it? This is already happening.
The question is, how do we do it?"

Isabelle Grosmaitre, Alimentation Initiative Catalyst, Danone

HOW TO ACHIEVE PRODUCT TRANSPARENCY?

IDENTIFY DIFFERENTIATING SUSTAINABILITY/QUALITY/HEALTH/ANIMAL WELFARE INDICATORS

EXTRACT DATA IN YOUR VALUE CHAIN

• Clean data, validate them, transform them

• Write data to data platforms

• from which they can be made visible at any moment in the lifetime of the product

PUBLISH DIGITAL PRODUCT PASSPORTS

IDENTIFY USEFUL TECHNOLOGIES TO GENERATE EXTRA EVIDENCE AND VALIDATION OF DATA

COLLABORATE IN ECOSYSTEM OF PARTNERS

HOW TO START

Three important messages to take into account:

start “cultivating your data” now. I takes time to build consistent data!
keep control of your own data
prepare for any type of data collaboration in multiple ecosystems

DataFastlane developed a standardised offering with tangible results in the form of digital product passports. Contact us for more details!

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WHY DATAFASTLANE?

UNIQUE APPROACH

DATAFASTLANE combines several levels of expertise in every phase of a product transparency project: IT, technology, data, data platforms, supply chain, ecosystem collaboration

INDEPENDENT ARCHITECT ROLE

An independent party with experience in all aspects of project management resulting in pleased customers

HANDS-ON EXPERIENCE

Actively following and hands-on experience in commercially available data- and ecosystem platforms & innovation technologies

TANGIBLE RESULTS

Publish your first digital product passports and look at them with the eyes of your buyers and consumers.

SUCCESSFUL FOOD TRANSPARENCY PROJECT

DataFastlane collaborated with Twintag, a Product Led Communication platform.

Thanks to a successful collaboration of multiple parties , the shopper at Carrefour can see the origin and journey of the meat in his hands via a QRcode

READ THE STORY: