WHAT IS PRODUCT TRANSPARENCY?

Every product has 

• an origin, a journey

• multiple quality attributes 

• an impact on the planet and health

Making this information visible to the customer/consumer offers new channels to gain more  customer trust and loyalty

Sharing data in your value chain can make value chains more efficient and sustainable

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A longer chain can be made as transparent as a short chain

Consumers want you to be transparent with other people. They expect you to be open with what you do, but the average consumer doesn’t want to read the report and go through the data. They are looking for a shorthand for transparency, like the farmer’s name on the apple, that demonstrates your openness.”

Mike Barry, Director of Sustainable Business, Marks & Spencer

WHY PRODUCT TRANSPARENCY

More consumer trust and loyalty

More perceived product value

More employee job satisfaction

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More efficient supply chains & auditing

Less waste of natural resources

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Detect or prevent fraud

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Deliver proof of sustainability

Develop sustainability score

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Support circular economy initiatives

DATA IS THE NEW SOIL

Product transparency is achieved by combining available data in your business ecosystem on trusted data platforms

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DataFastlane wants to make data work 
to make your product and sustainability strategy successful

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DataFastlane combines technology, data, supply chain and ecosystem power with

one goal: to make your business thrive
economically and ecologically

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Ann Lambrecht, DataFastlane

WHAT WE DO

"Consumers today - mainly early adopters - are looking at what and who is behind: how is it made and what's in it? This is already happening.
The question is, how do we do it?"

Isabelle Grosmaitre, Alimentation Initiative Catalyst, Danone

WHY DATAFASTLANE?

UNIQUE APPROACH

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DATAFASTLANE combines several levels of expertise in every phase of a product transparency project: IT, technology, data, data platforms, supply chain, ecosystem collaboration

INDEPENDENT ARCHITECT ROLE

An independent party with experience in all aspects of project management resulting in pleased customers

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HANDS-ON EXPERIENCE

Actively following and hands-on experience in commercially available data- and ecosystem platforms & innovation technologies

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TANGIBLE RESULTS

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Publish your first digital product passports and look at them with the eyes of your buyers and consumers.

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SUCCESSFUL FOOD TRANSPARENCY PROJECT

DataFastlane collaborated with Twintag, a Product Led Communication platform.

Thanks to a successful collaboration of multiple parties , the shopper at Carrefour can see the origin and journey of the meat in his hands via a QRcode

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READ THE STORY:

• Twintag Traceability Tags

• Landbouwleven

• Trends Le Vif (FR)

WHO WE ARE

DATA
is the new

SOIL

ANN LAMBRECHT

SKILLED

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•  Burg. Ir KULeuven

•  Master in El. Engineering Stanford

•  PMP® and IBM Senior Certified Project Manager 

•  IBM Certified Relationship & Program Executive

•  Insead Design Thinking and Creativity for Business

INSPIRED BY THE POWER OF DATA

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•  Consultant in startup TechGnosis in 80-90’s

•  Advisory Sales in IBM cloud & agrifood &    

    blockchain innovation

•  Howest blockchain architecture

•  IBM Food Trust Certified Partner (EPCIS)

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SATISFIED CUSTOMERS

Beyond Chocolate, Marmo, Vandecasteele Houtimport, Vinçotte