Are you ready for the new frontier of the data economy and sustainable supply chains ?
How to bring your product transparency alive in agrifood, wood, textile, leather, personal care... value chains?
WHAT IS PRODUCT TRANSPARENCY?
Every product has
• an origin, a journey
• multiple quality attributes
• an impact on the planet and health
Making this information visible to the customer/consumer offers new channels to gain more customer trust and loyalty
Sharing data in your value chain can make value chains more efficient and sustainable
A longer chain can be made as transparent as a short chain
Consumers want you to be transparent with other people. They expect you to be open with what you do, but the average consumer doesn’t want to read the report and go through the data. They are looking for a shorthand for transparency, like the farmer’s name on the apple, that demonstrates your openness.”
Mike Barry, Director of Sustainable Business, Marks & Spencer
WHY PRODUCT TRANSPARENCY
More consumer trust and loyalty
More perceived product value
More employee job satisfaction
More efficient supply chains & auditing
Less waste of natural resources
Detect or prevent fraud
Deliver proof of sustainability
Develop sustainability score
Support circular economy initiatives
DATA IS THE NEW SOIL
Product transparency is achieved by combining available data in your business ecosystem on trusted data platforms
DataFastlane wants to make data work
to make your product and sustainability strategy successful
DataFastlane combines technology, data, supply chain and ecosystem power with
one goal: to make your business thrive
economically and ecologically
Ann Lambrecht, DataFastlane
WHAT WE DO
"Consumers today - mainly early adopters - are looking at what and who is behind: how is it made and what's in it? This is already happening.
The question is, how do we do it?"
Isabelle Grosmaitre, Alimentation Initiative Catalyst, Danone
HOW TO ACHIEVE PRODUCT TRANSPARENCY?
IDENTIFY DIFFERENTIATING SUSTAINABILITY/QUALITY/HEALTH/ANIMAL WELFARE INDICATORS
EXTRACT DATA IN YOUR VALUE CHAIN
• Clean data, validate them, transform them
• Write data to data platforms
• from which they can be made visible at any moment in the lifetime of the product
PUBLISH DIGITAL PRODUCT PASSPORTS
IDENTIFY USEFUL TECHNOLOGIES TO GENERATE EXTRA EVIDENCE AND VALIDATION OF DATA
COLLABORATE IN ECOSYSTEM OF PARTNERS
HOW TO START
Three important messages to take into account:
start “cultivating your data” now. I takes time to build consistent data!
keep control of your own data
prepare for any type of data collaboration in multiple ecosystems
DataFastlane developed a standardised offering with tangible results in the form of digital product passports. Contact us for more details!
DATAFASTLANE combines several levels of expertise in every phase of a product transparency project: IT, technology, data, data platforms, supply chain, ecosystem collaboration
INDEPENDENT ARCHITECT ROLE
An independent party with experience in all aspects of project management resulting in pleased customers
Actively following and hands-on experience in commercially available data- and ecosystem platforms & innovation technologies
Publish your first digital product passports and look at them with the eyes of your buyers and consumers.
SUCCESSFUL FOOD TRANSPARENCY PROJECT
DataFastlane collaborated with Twintag, a Product Led Communication platform.
Thanks to a successful collaboration of multiple parties , the shopper at Carrefour can see the origin and journey of the meat in his hands via a QRcode
READ THE STORY:
WHO WE ARE
is the new
• Burg. Ir KULeuven
• Master in El. Engineering Stanford
• PMP® and IBM Senior Certified Project Manager
• IBM Certified Relationship & Program Executive
• Insead Design Thinking and Creativity for Business
INSPIRED BY THE POWER OF DATA
• Consultant in startup TechGnosis in 80-90’s
• Advisory Sales in IBM cloud & agrifood &
• Howest blockchain architecture
• IBM Food Trust Certified Partner (EPCIS)
Beyond Chocolate, Marmo, Vandecasteele Houtimport, Vinçotte
T +32 475 48 95 31
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